Bold Brows, as a popular microblading technique, is aimed at making each beginner successful in this work, through different steps, not only with a perfect work but also a professional approach for the clients, and high-quality tools and materials for safe work.

With advanced concept followed through the Craft Master app, the Master tries to prepare and educate each student for what is required in order to find their way in this business as easier as possible and with more confidence. Thereby, this course is created for anyone and whether you have the background of a cosmetic technician or not, you are welcome to this course.

The Craft Master app is created to offer support to students in the following 6 months after a two-day education or online course. We can think of this application as a some type of manual script including all what is necessary for education and vocation of a Phi Artist but also to motivate students to pass mandatory levels in order to get a Certificate, a logo with their name and to be recorded on the PhiAcademy map.

Bold Brows is one of educational methods recognized by PhiAcademy, created four years ago through a vision of Mensura Megy Hodzic, a Grand Master, who designed this microblading technique with her creativity in order to achieve a natural and more attractive look of eyebrows that are acceptable for different brow types and tastes of clients at the same time.

During her long-term experience in treatments and education, she encountered different topics that she believes are necessary to each beginner attending this course, and with her dedication in the educational part, she created lessons according to high standards set by the cosmetic industry, and she transferred many information from her personal experience. However, we indicate that by signing into this course, you will acquire as much knowledge as you want to spend time in reading lessons, watching instructional videos and following corrective responses by your Master Educator.

Professional theories of knowledge are necessary for each beginner and thereby, this course offers an additional course under the title Skin Expert that provides all that is necessary for those who never worked with skin before or those who considered to be in the need of additional knowledge in dermatology. In addition to this special free course devoted to dermatology, bold basic lections include the following:

Dear student artists,
It is possible to become a Bold Brows artist with several different offers of kits. The Bold Brows concept of education is the same, and aims to prepare every artist the best he can to step into the world of business and beauty.
Phi Academy has decided that from now on we have three types of kits with the same educational concept, the difference is in the content of the kit and the duration of the Master’s support, which takes place in the Craft Master application. Kits are distributed by countries so, not all kits are available in all countries. We can provide you with more information via email
 Knowledge is most valuable when shared, so education is one of the most important areas of our work. We want to share with you experience, expertise, love for permanent make up and a passion for progress.
Join us at one of the listed educations and become a Bold Brows artist of Phi Academy.

INTRODUCTION – What is Bold Brows? (VIDEO)

HYGIENE – The most important subject and a highest standard required for each cosmetic studio and a person involved in this business, Instruction for sterilisation and disinfection processes in order to keep the safety of yourself and your clients, according to standards of your country.

DERMATOLOGY – All that you need to know about skin types and tones, skin problems and diseases that should be avoided for this treatment, contraindications that might occur.

INFORMATION FOR THE ARTIST/CLIENT – Why we need to examine each client concerning health issues and what we need to explain to the client prior to any treatment.

STROKES AND SKIN- Instructions for placing the pigment in the proper skin depth, examples of results of irregular deep or shallow work.

EYEBROWS ANATOMY – How eyebrows are important part of the face, the structure of mimic muscles and its effect on the result of the treatment, different directions of natural brow growth and how you can adjust to different brow situations.

SHAPE AND SYMMETRY – Why unexpected ideas of the form requested by clients should not be accepted? What is a golden ratio and how it is used on the face? Step-by-step microblading on paper and on live model. Instructions for the use of PhiApp for measuring the brow symmetry on clients.

COLOR THEORY – Everything you need to know about pigments and their reactions to different skin types. How to determine a proper colour for each client, how to mix pigments in order to obtain a preferred shade, how to adjust colours and the length of pigment duration on the skin.

STROKE PATTERNS – A step-by-step exercise for different microblading styles using a Bold technique, adjusted for different directions of natural eyebrows and different preferences and requests of clients. Available styles with the task of offering a defined and thick appearance and the style offering a completely natural and fuzzy brow shape.

PROCEDURAL STEPS – A step-by-step lesson for what should be prepared for the treatment. How to set the correct position, how to photograph brows prior to the treatment, where to start with the first step of microblading, and all upcoming steps, aimed at overcoming the fear with the first encounter of work on the real skin.

LIVE MODEL INSTRUCTION VIDEO – Instructional videos on a live model, prepared by different Bold Brows Masters, different tricks, how to hold the tool properly, how to fill eyebrow hair efficiently and how to bring your work to perfection.

POST-TREATMENT CARE- Instructions for a proper post-treatment care and contraindications that might occur if we do not adhered to instructions.

CORRECTION AND TOUCH UP – Instructions on what should be done when the client returns after 4 weeks for the first correction and how we determined the next touch up according to the skin type and condition.

HEALED RESULTS – Examples of a perfect result and advice for the proper correction procedure.

PRODUCTS – All about Phi products and how they can be ordered.

SERVICE SUPPORT – Advice for treating the clients, the salon environment, how to sell other services in the salon and what is required for the growth of a cosmetic business.

MASTER ADVICE- Different advice and motivations by the Grand Master.

ADDITIONALY – Glossary, that is, assistance for some words that can be found in lessons. A post-treatment care for the client, download link, examples of photos and etc.

11 LEVELS – Each level has instruction steps that should be passed on the latex and on the live model. Moreover, a questionnaire for the student on the last level, in order to ensure the Master that the student read all lessons, highly relevant for the work with clients, in detail.

CHALLENGE LEVEL – A non-mandatory level aimed at motivating students to practice different types and to make progress within the time available in the app.

This tecqhnique is not sometthing you can learn in two days and have a perfect work. Let’s get real, you must practice a lot, like in any other job, be consistent and ready for a negative feedback. After you pass all levels and receive a Certificate, it is important to emphasize that this is not the end of learning. Each client is a new experience where we need to apply what we have learned and be ready to accept our mistakes as lessons that remind us that we can always do better.



Grand Master Megy trained her former students in a way that no student ever destroyed somebody’s face because she advises beginners is to always use a more moderate form, with lighter colour, even with a lighter pressure when working with the blade. She belives that it is always better to take the time on the correction and to repeat the process again, and not to have the client complaining that the colour is too dark or that the form is too thick. She proceeded in this manner from her own experience and she gained self-confidence and trust of her clients in easier manner. The point is that the more we work, the better we become at this technique. As in any business, practice makes perfect, love for work and the most important thing – to believe in yourself.

Read more about motivations on the blog of our website, written from experiences of the Grand Master Megy.